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當前位置：中國廣告人網站--->媒介寶庫欄目--->媒體雜談-->詳細內容 2002年9月時尚類雜志廣告數據月度報告（二） 作者：佚名 日期：2003-1-22 字體：[大] [中] [小]

雜志廣告數據綜述-頁數 

時尚雜志 

2002.9 

 
            &nbs
p;    
                  雜志名稱
                  本月數據
                  年度累計數據
                
                 
                  廣告總頁數
                  市場份額(%)
                  廣告總頁數
                  市場份額(%)
                
                 
                  2002
                  2001
                  變化率%
                  2002
                  2001
                  2002
                  2001
                  變化率%
                  2002
                  2001
                
                 
                  世界時裝之苑
                  121.8
                  92.0
                  32.39%
                  12.09%
                  15.28%
                  751
                  623
                  20.55%
                  11.44%
                  15.06%
                
                 
                  時尚_伊人
                  125.9
                  109.0
                  15.48%
                  12.50%
                  18.11%
                  852
                  717
                  18.83%
                  12.98%
                  17.33%
                
                 
                  時尚_先生
                  83.6
                  65.0
                  28.64%
                  8.30%
                  10.80%
                  517
                  340
                  52.06%
                  7.88%
                  8.22%
                
                 
                  上海服飾
                  70.0
                  65.0
                  7.64%
                  6.95%
                  10.80%
                  417
                  457
                  -8.75%
                  6.35%
                  11.05%
                
                 
                  瑞麗_服飾美容
                  60.5
                  33.0
                  83.44%
                  6.01%
                  5.48%
                  459
                  278
                  65.11%
                  6.99%
                  6.72%
                
                 
                  中國時裝
                  60.0
                  --
                  --
                  5.96%
                  --
                  400
                  --
                  --
                  6.10%
                  0.00%
                
                 
                  時尚家居
                  59.0
                  32.0
                  84.22%
                  5.85%
                  5.32%
                  348
                  289
                  20.42%
                  5.30%
                  6.99%
                
                 
                  瑞麗_伊人風尚
                  51.5
                  --
                  --
                  5.11%
                  --
                  273
                  --
                  --
                  4.16%
                  0.00%
                
                 
                  時尚健康
                  46.5
                  --
                  --
                  4.62%
                  --
                  266
                  --
                  --
                  4.05%
                  0.00%
                
                 
                  風采
                  40.0
                  39.0
                  2.61%
                  3.97%
                  6.48%
                  264
                  303
                  -12.87%
                  4.02%
                  7.32%
                
                 
                  世界都市
                  41.6
                  --
                  --
                  4.13%
                  --
                  309
                  --
                  --
                  4.71%
                  0.00%
                
                 
                  好-HOW
                  28.7
                  29.0
                  -1.01%
                  2.85%
                  4.82%
                  122
                  148
                  -17.57%
                  1.86%
                  3.58%
                
                 
                  都市人
                  43.2
                  14.0
                  208.86%
                  4.29%
                  2.33%
                  218
                  108
                  101.85%
                  3.32%
                  2.61%
                
                 
                  希望
                  32.7
                  40.0
                  -18.17%
                  3.25%
                  6.64%
                  378
                  353
                  7.08%
                  5.76%
                  8.53%
                
                 
                  新現代畫報
                  45.7
                  42.0
                  8.73%
                  4.53%
                  6.98%
                  226
                  186
                  21.51%
                  3.44%
                  4.50%
                
                 
                  繽紛
                  22.5
                  17.0
                  32.11%
                  2.23%
                  2.82%
                  194
                  151
                  28.48%
                  2.96%
                  3.65%
                
                 
                  瑞麗家居
                  28.3
                  --
                  --
                  2.81%
                  --
                  155
                  --
                  --
                  2.36%
                  0.00%
                
                 
                  大都市
                  21.4
                  --
                  --
                  2.12%
                  --
                  180
                  --
                  --
                  2.74%
                  0.00%
                
                 
                  瀟灑
                  16.0
                  25.0
                  -35.97%
                  1.59%
                  4.15%
                  153
                  184
                  -16.85%
                  2.33%
                  4.45%
                
                 
                  瑞麗可愛先鋒
                  8.3
                  --
                  --
                  0.82%
                  --
                  80
                  --
                  --
                  1.22%
                  0.00%
                
                 
                  總 計
                  1007.2
                  602.0
                  --
                  --
                  --
                  6562
                  4137
                  --
                  --
                  --
                
              
              注：表中一些雜志無2001年數據。 
              雜志廣告數據綜述-收入  
               時尚雜志

              2002.9 
              
                 
                  雜志名稱
                  本月數據
                  年度累計數據
                
                 
                  估計廣告總收入
                  市場份額(%)
                  估計廣告總收入
                  市場份額(%)
                
                 
                  2002
                  2001
                  變化率%
                  2002
                  2001
                  2002
                  2001
                  變化率%
                  2002
                  2001
                
                 
                  世界時裝之苑
                  1881.04
                  1299.19
                  44.79%
                  20.33%
                  23.45%
                  11275.59
                  8462.18
                  33.25%
                  18.74%
                  23.62%
                
                 
                  時尚_伊人
                  1610.47
                  1370.79
                  17.48%
                  17.41%
                  24.75%
                  10723.61
                  7974.19
                  34.48%
                  17.82%
                  22.26%
                
                 
                  時尚_先生
                  801.12
                  574.94
                  39.34%
                  8.66%
                  10.38%
                  4991.38
                  3036.62
                  64.37%
                  8.29%
                  8.48%
                
                 
                  上海服飾
                  629.06
                  548.90
                  14.70%
                  6.80%
                  9.91%
                  3781.04
                  3936.37
                  -3.95%
                  6.28%
                  10.99%
                
                 
                  瑞麗_服飾美容
                  541.11
                  304.66
                  77.61%
                  5.85%
                  5.50%
                  4105.12
                  2344.53
                  75.09%
                  6.82%
                  6.54%
                
                 
                  中國時裝
                  510.13
                  --
                  --
                  5.51%
                  3496.24
                  --
                  --
                  5.81%
                  --
                  --
                
                 
                  時尚家居
                  448.87
                  212.26
                  111.47%
                  4.85%
                  3.83%
                  2761.22
                  1583.45
                  74.38%
                  4.59%
                  4.42%
                
                 
                  瑞麗_伊人風尚
                  421.78
                  --
                  --
                  4.56%
                  --
                  2247.38
                  --
                  --
                  3.73%
                  --
                
                 
                  時尚健康
                  385.02
                  --
                  --
                  4.16%
                  --
                  2174.66
                  --
                  --
                  3.61%
                  --
                
                 
                  風采
                  359.00
                  313.90
                  14.37%
                  3.88%
                  5.67%
                  2484.08
                  2299.17
                  8.04%
                  4.13%
                  6.42%
                
                 
                  世界都市
                  327.49
                  --
                  --
                  3.54%
                  0.00%
                  2409.01
                  --
                  --
                  4.00%
                  --
                
                 
                  好-HOW
                  242.68
                  224.80
                  7.95%
                  2.62%
                  4.06%
                  1044.66
                  1143.56
                  -8.65%
                  1.74%
                  3.19%
                
                 
                  都市人
                  178.93
                  91.08
                  96.44%
                  1.93%
                  1.64%
                  1102.93
                  668.69
                  64.94%
                  1.83%
                  1.87%
                
                 
                  希望
                  177.24
                  190.30
                  -6.86%
                  1.92%
                  3.44%
                  1992.78
                  1687.07
                  18.12%
                  3.31%
                  4.71%
                
                 
                  新現代畫報
                  162.94
                  189.34
                  -13.94%
                  1.76%
                  3.42%
                  973.86
                  924.60
                  5.33%
                  1.62%
                  2.58%
                
                 
                  繽紛
                  150.30
                  88.91
                  69.05%
                  1.62%
                  1.61%
                  1280.67
                  774.02
                  65.46%
                  2.13%
                  2.16%
                
                 
                  瑞麗家居
                  148.50
                  --
                  --
                  1.60%
                  --
                  829.27
                  --
                  --
                  1.38%
                  --
                
                 
                  大都市
                  140.26
                  --
                  --
                  1.52%
                  --
                  1204.14
                  --
                  --
                  2.00%
                  --
                
                 
                  瀟灑
                  89.60
                  130.13
                  -31.14%
                  0.97%
                  2.35%
                  859.84
                  989.38
                  -13.09%
                  1.43%
                  2.76%
                
                 
                  瑞麗可愛先鋒
                  46.61
                  --
                  --
                  0.50%
                  0.00%
                  446.93
                  --
                  --
                  0.74%
                  --
                
                 
                  總 計
                  9252.15
                  5539.20
                  --
                  --
                  --
                  60184.41
                  35823.83
                  --
                  --
                  --
                
              
               雜志廣告頁數分類統計-規格(頁) 
                 
               時尚雜志 
              2002.9

              
                 
                  報刊名稱
                  整頁廣告
                  1/2頁廣告
                  <1/2頁廣告
                
                 
                   
                  月份
                  年度
                  月份 
                  年度 
                  月份 
                  年度 
                
                 
                  世界時裝之苑
                  2002
                  121.6
                  742.6
                  0.0
                  1.5
                  0.2
                  6.8
                
                 
                  2001
                  90.9
                  611.2
                  0.5
                  10.5
                  0.3
                  1.6
                
                 
                  變化率%
                  33.82%
                  21.50%
                  --
                  -85.65%
                  -47.34%
                  324.60%
                
                 
                  時尚_伊人
                  2002
                  123.5
                  831.2
                  2.0
                  13.9
                  0.4
                  6.9
                
                 
                  2001
                  108.2
                  703.8
                  0.5
                  8.0
                  0.3
                  5.6
                
                 
                  變化率%
                  14.05%
                  18.10%
                  289.29%
                  74.73%
                  20.92%
                  21.95%
                
                 
                  時尚_先生
                  2002
                  81.1
                  492.3
                  0.5
                  15.0
                  2.0
                  9.8
                
                 
                  2001
                  65.0
                  326.9
                  --
                  5.0
                  0.0
                  8.0
                
                 
                  變化率%
                  24.69%
                  50.60%
                  --
                  204.02%
                  --
                  22.32%
                
                 
                  上海服飾
                  2002
                  60.0
                  342.1
                  2.4
                  25.1
                  7.5
                  49.3
                
                 
                  2001
                  57.9
                  400.6
                  1.4
                  17.4
                  5.2
                  39.4
                
                 
                  變化率%
                  3.57%
                  -14.61%
                  71.60%
                  44.61%
                  43.56%
                  25.35%
                
                 
                  瑞麗_服飾美容
                  2002
                  55.9
                  435.1
                  1.0
                  8.1
                  3.6
                  16.0
                
                 
                  2001
                  32.0
                  260.2
                  0.5
                  9.3
                  0.7
                  8.8
                
                 
                  變化率%
                  75.12%
                  67.20%
                  99.92%
                  -13.26%
                  444.00%
                  82.47%
                
                 
                  中國時裝
                  2002
                  59.0
                  397.8
                  1.0
                  1.0
                  0.0
                  1.6
                
                 
                  2001
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  變化率%
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  時尚家居
                  2002
                  54.8
                  321.9
                  2.1
                  12.1
                  2.0
                  14.2
                
                 
                  2001
                  27.9
                  272.0
                  1.0
                  5.0
                  3.3
                  12.5
                
                 
                  變化率%
                  96.47%
                  18.34%
                  112.45%
                  142.61%
                  -39.43%
                  13.78%
                
                 
                  瑞麗_伊人風尚
                  2002
                  43.9
                  248.0
                  4.5
                  12.4
                  3.1
                  12.9
                
                 
                  2001
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  變化率%
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  時尚健康
                  2002
                  35.7
                  227.5
                  2.9
                  15.6
                  7.9
                  22.5
                
                 
                  2001
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  變化率%
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  風采
                  2002
                  39.0
                  258.1
                  1.0
                  5.2
                  0.0
                  1.0
                
                 
                  2001
                  39.0
                  299.2
                  --
                  3.0
                  0.6
                  --
                
                 
                  變化率%
                  -0.02%
                  -13.74%
                  --
                  71.66%
                  75.47%
                  --
                
                 
                  世界都市
                  2002
                  40.6
                  299.2
                  0.4
                  5.4
                  0.6
                  4.3
                
                 
                  2001
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  變化率%
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  好-HOW
                  2002
                  27.0
                  115.7
                  1.5
                  3.5
                  0.2
                  2.6
                
                 
                  2001
                  28.0
                  142.7
                  --
                  2.0
                  1.0
                  3.5
                
                 
                  變化率%
                  -3.57%
                  -18.88%
                  73.44%
                  -77.01%
                  -25.97%
                  --
                
                 
                  都市人
                  2002
                  32.0
                  187.8
                  6.5
                  10.0
                  4.8
                  19.8
                
                 
                  2001
                  13.0
                  95.9
                  --
                  4.0
                  1.0
                  8.0
                
                 
                  變化率%
                  146.20%
                  95.86%
                  --
                  150.05%
                  378.21%
                  148.58%
                
                 
                  希望
                  2002
                  30.7
                  354.4
                  1.7
                  18.4
                  0.3
                  5.7
                
                 
                  2001
                  36.9
                  326.2
                  2.9
                  16.1
                  0.4
                  11.0
                
                 
                  變化率%
                  -16.61%
                  8.66%
                  -43.56%
                  14.14%
                  -4.44%
                  -48.86%
                
                 
                  新現代畫報
                  2002
                  45.2
                  221.7
                  0.5
                  4.5
                  0.0
                  0.3
                
                 
                  2001
                  38.6
                  175.4
                  1.0
                  6.5
                  2.3
                  3.7
                
                 
                  變化率%
                  17.16%
                  26.39%
                  -50.65%
                  -31.01%
                  -92.80%
                  --
                
                 
                  繽紛
                  2002
                  22.0
                  182.9
                  0.5
                  6.8
                  0.0
                  4.5
                
                 
                  2001
                  16.0
                  141.0
                  --
                  5.0
                  1.2
                  4.7
                
                 
                  變化率%
                  37.45%
                  29.74%
                  --
                  36.16%
                  -5.10%
                  --
                
                 
                  瑞麗家居
                  2002
                  27.3
                  143.6
                  0.0
                  6.0
                  1.0
                  5.6
                
                 
                  2001
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  變化率%
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  大都市
                  2002
                  18.0
                  168.1
                  1.5
                  5.6
                  1.9
                  6.1
                
                 
                  2001
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  變化率%
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  瀟灑
                  2002
                  15.0
                  149.1
                  1.0
                  3.5
                  0.0
                  0.7
                
                 
                  2001
                  25.0
                  175.1
                  --
                  7.0
                  0.3
                  2.1
                
                 
                  變化率%
                  -40.00%
                  -14.86%
                  --
                  -50.00%
                  -65.93%
                  --
                
                 
                  瑞麗可愛先鋒
                  2002
                  8.0
                  68.8
                  5.5
                  0.3
                  6.0
                  --
                
                 
                  2001
                  --
                  --
                  --
                  --
                  --
                  --
                
                 
                  變化率%
                  --
                  --
                  --
                  --
                  --
                  --